Visual communication is tremendously powerful. Images trigger emotions and attitudes, increase attention and recollection. About half of our brain is dedicated to processing images, and it’s done at a staggering speed. In fact, the brain processes an image 60.000 times quicker than processing written text. While interpreting an image comes natural, reading is something we had to learn.
There was a time when you picked up the phone and called your advertising agency when you needed a certain logotype in a specific file format. If it was urgent, you got it delivered by bike courier, maybe even on a SyQuest disk (look it up). I’m old enough to remember when files weren’t sent by email but by bike. I spent a summer doing just that; riding a bike with that SyQuest as my precious cargo. Then things happened in a quicker and quicker pace, transforming industries that had been around for decades. Leaving companies leapfrogged by quicker and smarter startups knowing how to leverage technology, or entirely transformed. Fast forward. Today, the world’s largest carrier is not AT&T - it’s Skype. Virgin Megastore has been totally overrun by online services such as Spotify or Apple iTunes and most people consume their news not by reading the morning newspaper.
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