On May 19, we had the pleasure of hosting our second DAM DAY, this time at IHM Göteborg*, in cooperation with Dicom. We would like to extend a warm thank you to all participants; our great speakers and especially to all of you who came and spent a few hours of your valuable time learning about how DAM can make you work smarter, not harder. We had a great lineup of speakers ranging from different industries and areas.
The case for a brand portal
Building and managing a strong brand is one of the more difficult things you can do - ask any brand manager. For a business, the brand represents its personality, its promises and its customers’ expectations, and as a result, a large part of its value. When Geely bought Volvo Cars, it didn’t primarily buy the factories and the production lines, it bought a strong brand, cultivated over decades.
At QBank we’ve had the possibility to upload media directly from our Digital Asset Management (DAM) to Facebook for quite some time now and the integration is getting better and better all the time. But Facebook is so much more than cute pictures of cats and other people's children, food and gym-habits. Mark Zuckerberg started off the first day with a keynote talking about the roadmap for the next 10 years, where video, virtual reality, artificial intelligence and connectivity was the big points.
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