Christian Åkerlund

Christian has a long experience from working with developing, delivering and supporting Digital Asset Management (DAM) and Marketing Resource Management (MRM) solutions for Volvo Cars, Logitech, Taylormade adidas and other great companies, both domestic and internationally.

Recent Posts

Connect your DAM to Episerver 10

Doing mind numbing and repetitive work can be a great way to relieve stress. Add some Mozart, and you’ll be surprised how switching the brain into idle standby mode while relying mostly on muscle memory will help you clear your mind. Organizing your desktop, sorting your vast collection of funny cat videos; or like my colleague Pontus, solve a Rubik’s Cube.

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DAM, we’ve come a long way!

Fresh out of school and at around the same time Netscape launched its first browser, I started working in the small multimedia department of an otherwise very traditional advertising agency. There were two different browsers to take into account, the closest you got to multimedia on the internet was animated GIFs, and back-end programming was limited to processing HTML forms. The tools were basic but did the job.

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Attention Photo Editors!

In a previous blog entry, we talked about the power of visual communication. Images are everywhere, but normally they didn’t end up in front of your eyeballs by accident. At least they shouldn’t. Picking the right imagery strengthens the message and the values of the brand you are communicating. Picking the wrong one will water down your communication or even work against it. Nothing new here.

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Infographic - From Chaos to Order

A Digital Asset Management works as a centralized hub for your digital assets. Today's blogpost is illustrating this in an infographic - take control of your chaos!

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The Word is the Key

It’s hard to imagine the streets of Stockholm - now flooded in wonderful summer sunshine - will be filled with something we call “slask” in a few months. While Eskimos are said to have over 300 different words for snow, we only have 150 or so here in Sweden. Which brings me to the topic of this post - keywords.

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Fly Me to the Moon

Welcome back to work - hope you had a great summer vacation. Time to ignite the rockets again! Talking about rockets; some years ago, when NASA was asked what it would take to fly back to the moon, the answer came as a bit of a surprise - “We forgot how to do it, we’d have to start from scratch”.

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DAM DAY 2016 in Göteborg*

On May 19, we had the pleasure of hosting our second DAM DAY, this time at IHM Göteborg*, in cooperation with Dicom. We would like to extend a warm thank you to all participants; our great speakers and especially to all of you who came and spent a few hours of your valuable time learning about how DAM can make you work smarter, not harder. We had a great lineup of speakers ranging from different industries and areas.

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Why strong brands rule

The case for a brand portal

Building and managing a strong brand is one of the more difficult things you can do - ask any brand manager. For a business, the brand represents its personality, its promises and its customers’ expectations, and as a result, a large part of its value. When Geely bought Volvo Cars, it didn’t primarily buy the factories and the production lines, it bought a strong brand, cultivated over decades.

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Or how to meet the deadline while still having time for lunch.

Sometimes bigger is not better...

Consider the following scenario: You get this super important PowerPoint presentation (you know it must be important because it’s over 150MB in size), and you need to share it with a number of equally important recipients. You fire up your email and attempt to send it as an attachment, just to get the dreaded automatic response back: “Your attachments cannot exceed 25MB”. You open the presentation and notice there are only 15 slides in it, but the low amount of slides is definitely compensated by some really nice images.

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Seeing is believing

Visual communication is tremendously powerful. Images trigger emotions and attitudes, increase attention and recollection. About half of our brain is dedicated to processing images, and it’s done at a staggering speed. In fact, the brain processes an image 60.000 times quicker than processing written text. While interpreting an image comes natural, reading is something we had to learn.

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