A fundamental driving force behind digitalization is to make life easier for people. We want to navigate information more efficiently, stay in contact with our friends and colleagues at all times and spread our ideas across the world. That’s great, but what if it’s not that simple? What if it actually makes life harder instead of easier?
On May 19, we had the pleasure of hosting our second DAM DAY, this time at IHM Göteborg*, in cooperation with Dicom. We would like to extend a warm thank you to all participants; our great speakers and especially to all of you who came and spent a few hours of your valuable time learning about how DAM can make you work smarter, not harder. We had a great lineup of speakers ranging from different industries and areas.
There was a time when you picked up the phone and called your advertising agency when you needed a certain logotype in a specific file format. If it was urgent, you got it delivered by bike courier, maybe even on a SyQuest disk (look it up). I’m old enough to remember when files weren’t sent by email but by bike. I spent a summer doing just that; riding a bike with that SyQuest as my precious cargo. Then things happened in a quicker and quicker pace, transforming industries that had been around for decades. Leaving companies leapfrogged by quicker and smarter startups knowing how to leverage technology, or entirely transformed. Fast forward. Today, the world’s largest carrier is not AT&T - it’s Skype. Virgin Megastore has been totally overrun by online services such as Spotify or Apple iTunes and most people consume their news not by reading the morning newspaper.
Continuing on previous week’s topic; a system that can only talk to itself is indeed a lonely system. When Google released its Maps API in 2005, any website could suddenly present beautiful and functional maps, mashed up with any other stored data.
Today, Social Media sites offer a number of API's to allow sharing and posting, and new services emerge every day that are mash-ups of existing tools, using APIs to weave them together. API's are the fabric of the web.
When it comes to investing in a new solution for your organization, there are a number of factors to keep track of. We've listed the most important things to consider when investing in a Digital Asset Management-solution.
We’re seeing a lot of debate in the industry whether organisations should acquire a system for PIM or DAM. Some people argue that a PIM can replace the DAM-tool or vice versa and that you don't need both tools in your organisation. Even though this might be true in some special cases, these people probably lack the deeper knowledge of what a DAM-tool does. In this post we will give you an explanation of why a PIM can't replace a DAM.
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